As the Visual Design Team Lead at Arduino, my responsibilities have extended far beyond traditional design tasks. I've orchestrated a diverse array of projects that encompass branding, marketing campaigns, photo and video shoots, product development, packaging, and overall creative direction. These multifaceted endeavors have played a crucial role in refining the Arduino brand identity, ensuring a high level of quality and coherence across all touchpoints.

Over the past couple of years, my team and I have delved into various projects, each contributing to the holistic development of the brand.