Creative director
& brand strategist

Hi, I'm Fabrizio, and I currently cover the role of Visual Design Team Lead and Art Director at Arduino, where I focus on brand systems, visual storytelling, and the intersection of brand strategy and design direction. I'm drawn to companies that champion thoughtful branding, clarity in communication, and a sense of creative integrity.

I like working where structure meets a bit of rebellion, and where there’s room for systems to breathe and brands to feel human. That’s the mindset I bring when building or reshaping identities.

With over 12 years of experience in the design field, I’ve worked across branding, illustration, motion, and campaign direction shaping visual identities and stories that last.

Partnered With

A portrait of Fabrizio Garda, owner of this portfolio, standing on a pink background.

Hi, I'm Fabrizio, and I currently cover the role of Visual Design Team Lead and Art Director at Arduino, where I focus on brand systems, visual storytelling, and the intersection of brand strategy and design direction. I'm drawn to companies that champion thoughtful branding, clarity in communication, and a sense of creative integrity.

I like working where structure meets a bit of rebellion, and where there’s room for systems to breathe and brands to feel human. That’s the mindset I bring when building or reshaping identities.

With over 12 years of experience in the design field, I’ve worked across branding, illustration, motion, and campaign direction shaping visual identities and stories that last.

Partnered With

A portrait of Fabrizio Garda, owner of this portfolio, standing on a pink background.

Hi, I'm Fabrizio, and I currently cover the role of Visual Design Team Lead and Art Director at Arduino, where I focus on brand systems, visual storytelling, and the intersection of brand strategy and design direction. I'm drawn to companies that champion thoughtful branding, clarity in communication, and a sense of creative integrity.

I like working where structure meets a bit of rebellion, and where there’s room for systems to breathe and brands to feel human. That’s the mindset I bring when building or reshaping identities.

With over 12 years of experience in the design field, I’ve worked across branding, illustration, motion, and campaign direction shaping visual identities and stories that last.

Partnered With

A portrait of Fabrizio Garda, owner of this portfolio, standing on a pink background.

What I bring to the table

Skills and Expertise

Skills and Expertise

1

1

1

Brand

Leadership

Brand

Leadership

Brand

Leadership

Shaping vision and guiding teams to turn strategy into standout creative work.

Shaping vision and guiding teams to turn strategy into standout creative work.

Shaping vision and guiding teams to turn strategy into standout creative work.

  • Directed the visuals of global launches and campaigns for Arduino

  • Mentored and scaled Arduino’s design team into a collaborative unit

  • Mentor junior designers as a side activity at ADP List

2

2

2

Design

Systems

Design

Systems

Design

Systems

Building flexible visual frameworks that bring consistency—and character—to every brand touchpoint.

Building flexible visual frameworks that bring consistency—and character—to every brand touchpoint.

Building flexible visual frameworks that bring consistency—and character—to every brand touchpoint.

3

3

3

Storytelling

Storytelling

Storytelling

Crafting narratives through visuals, motion, and campaigns that connect emotionally and stick.

Crafting narratives through visuals, motion, and campaigns that connect emotionally and stick.

Crafting narratives through visuals, motion, and campaigns that connect emotionally and stick.

  • Designed visuals and motion that brought campaigns and merch to life

  • Shaped launch narratives that blended tech specs with human stories

4

4

4

Execution

Execution

Execution

Turning ideas into impact with cross-functional collaboration and well-crafted, on-brand assets.

Turning ideas into impact with cross-functional collaboration and well-crafted, on-brand assets.

Turning ideas into impact with cross-functional collaboration and well-crafted, on-brand assets.

  • Partnered with engineers, PMs, and marketers to deliver fast-paced projects

  • Launched products with visuals that inspired, from slides to ads and social

  • Skilled across tools like Figma, Framer, Adobe CC, and Notion

What past colleagues and mentors say

Feedback from past collaborations

Fabrizio is skilled far beyond the average... passionate, humble, and inquisitive. A pleasure to work with.

A portrait of Gianluca Varisco, Cyber Security Expert at Google
Gianluca Varisco
Cyber Security Expert
Google Cloud

He listens, reacts, collaborates, and delivers design work with great craft and care.

A portrait of Laura Balboa, Release Manager at Arduino and Fabrizio's former team lead.
Laura Balboa
Product Delivery Manager, Radio Producer and ResearcherProduct
Arduino

His insight into user experience is always grounded in logic and creativity.

A portrait of Yu Hu, funder at Teach Torch, and former BU leader at Arduino.
Yu Hu
Founder
Teach Torch

Fabrizio is a talented, experienced and passionate art director. I had many chances to work with him on very different projects and I've always felt blessed and secure by collaborating with him.

A portrait of Anna Viganò, CMO at Bazr, and former Marketing manager at Arduino.
Anna Viganò
Chief Marketing Officer
Bazr Spa

Fabrizio’s art direction shaped Arduino’s most successful launches, blending strategy and creativity with a kind, collaborative leadership style.

A portrait of Alessandro Ranellucci, funder of Slic3r 3D, and former BU leader at Arduino.
Alessandro Ranellucci
Slic3r 3D Founder, Speaker, CTO, Head of Product
Formerly Arduino

Fabrizio is both ambitious and approachable. He always makes you feel prioritized, even when juggling a full plate.

A portrait of Sara Therner, Brand Consultant at Zacco, former Trademark Team lead at Arduino.
Sara Therner
Digital Brand Consultant & Business Developer
Zacco

What past colleagues and mentors say

Feedback from past collaborations

Fabrizio is skilled far beyond the average... passionate, humble, and inquisitive. A pleasure to work with.

A portrait of Gianluca Varisco, Cyber Security Expert at Google
Gianluca Varisco
Cyber Security Expert
Google Cloud

He listens, reacts, collaborates, and delivers design work with great craft and care.

A portrait of Laura Balboa, Release Manager at Arduino and Fabrizio's former team lead.
Laura Balboa
Product Delivery Manager, Radio Producer and ResearcherProduct
Arduino

His insight into user experience is always grounded in logic and creativity.

A portrait of Yu Hu, funder at Teach Torch, and former BU leader at Arduino.
Yu Hu
Founder
Teach Torch

Fabrizio is a talented, experienced and passionate art director. I had many chances to work with him on very different projects and I've always felt blessed and secure by collaborating with him.

A portrait of Anna Viganò, CMO at Bazr, and former Marketing manager at Arduino.
Anna Viganò
Chief Marketing Officer
Bazr Spa

Fabrizio’s art direction shaped Arduino’s most successful launches, blending strategy and creativity with a kind, collaborative leadership style.

A portrait of Alessandro Ranellucci, funder of Slic3r 3D, and former BU leader at Arduino.
Alessandro Ranellucci
Slic3r 3D Founder, Speaker, CTO, Head of Product
Formerly Arduino

Fabrizio is both ambitious and approachable. He always makes you feel prioritized, even when juggling a full plate.

A portrait of Sara Therner, Brand Consultant at Zacco, former Trademark Team lead at Arduino.
Sara Therner
Digital Brand Consultant & Business Developer
Zacco

What past colleagues and mentors say

Feedback from past collaborations

Fabrizio is skilled far beyond the average... passionate, humble, and inquisitive. A pleasure to work with.

A portrait of Gianluca Varisco, Cyber Security Expert at Google
Gianluca Varisco
Cyber Security Expert
Google Cloud

He listens, reacts, collaborates, and delivers design work with great craft and care.

A portrait of Laura Balboa, Release Manager at Arduino and Fabrizio's former team lead.
Laura Balboa
Product Delivery Manager, Radio Producer and ResearcherProduct
Arduino

His insight into user experience is always grounded in logic and creativity.

A portrait of Yu Hu, funder at Teach Torch, and former BU leader at Arduino.
Yu Hu
Founder
Teach Torch

Fabrizio is a talented, experienced and passionate art director. I had many chances to work with him on very different projects and I've always felt blessed and secure by collaborating with him.

A portrait of Anna Viganò, CMO at Bazr, and former Marketing manager at Arduino.
Anna Viganò
Chief Marketing Officer
Bazr Spa

Fabrizio’s art direction shaped Arduino’s most successful launches, blending strategy and creativity with a kind, collaborative leadership style.

A portrait of Alessandro Ranellucci, funder of Slic3r 3D, and former BU leader at Arduino.
Alessandro Ranellucci
Slic3r 3D Founder, Speaker, CTO, Head of Product
Formerly Arduino

Fabrizio is both ambitious and approachable. He always makes you feel prioritized, even when juggling a full plate.

A portrait of Sara Therner, Brand Consultant at Zacco, former Trademark Team lead at Arduino.
Sara Therner
Digital Brand Consultant & Business Developer
Zacco

Wait…

There's more 👀

Fabrizio pairs vision and discipline with creative stamina—delivering high-quality work that quietly raises the bar for everyone.

A portrait of Michelle Nebbiolo, freelance copywriter and content manager at Arduino.
Michelle Nebbiolo
Freelance Copywriter & Content Manager
Arduino

Fabrizio blends strong style with sharp execution—and even delivered the rebrand we’d been dreaming of.

A portrait of Marco Cassino, president of the Fablab Torino association.
Marco Cassino
President
Fablab Torino

Fabrizio is fast, humble, and endlessly creative—his packaging work taught me how design can be both beautiful and intuitive.

A portrait of Luca Cipriani, VP of Engineering at Jimdo, and former Dev Team Lead at Arduino.
Luca Cipriani
VP of Engineering
Jimbdo

Wait…

There's more 👀

Fabrizio pairs vision and discipline with creative stamina—delivering high-quality work that quietly raises the bar for everyone.

A portrait of Michelle Nebbiolo, freelance copywriter and content manager at Arduino.
Michelle Nebbiolo
Freelance Copywriter & Content Manager
Arduino

Fabrizio blends strong style with sharp execution—and even delivered the rebrand we’d been dreaming of.

A portrait of Marco Cassino, president of the Fablab Torino association.
Marco Cassino
President
Fablab Torino

Fabrizio is fast, humble, and endlessly creative—his packaging work taught me how design can be both beautiful and intuitive.

A portrait of Luca Cipriani, VP of Engineering at Jimdo, and former Dev Team Lead at Arduino.
Luca Cipriani
VP of Engineering
Jimbdo

Wait…

There's more 👀

Fabrizio pairs vision and discipline with creative stamina—delivering high-quality work that quietly raises the bar for everyone.

A portrait of Michelle Nebbiolo, freelance copywriter and content manager at Arduino.
Michelle Nebbiolo
Freelance Copywriter & Content Manager
Arduino

Fabrizio blends strong style with sharp execution—and even delivered the rebrand we’d been dreaming of.

A portrait of Marco Cassino, president of the Fablab Torino association.
Marco Cassino
President
Fablab Torino

Fabrizio is fast, humble, and endlessly creative—his packaging work taught me how design can be both beautiful and intuitive.

A portrait of Luca Cipriani, VP of Engineering at Jimdo, and former Dev Team Lead at Arduino.
Luca Cipriani
VP of Engineering
Jimbdo

Experience

Resumé

Resumé

2022 - Present
2022 - Present

Visual Design Team Lead & Art Director

Visual Design Team Lead & Art Director

Arduino
Arduino

Currently leading the visual design team, overseeing branding, campaign strategy, and creative direction across product, marketing, and corporate initiatives. Mentoring designers and aligning visual output with brand evolution.

Currently leading the visual design team, overseeing branding, campaign strategy, and creative direction across product, marketing, and corporate initiatives. Mentoring designers and aligning visual output with brand evolution.

2018 - 2022
2018 - 2022

Senior Visual Designer & Art Director

Senior Visual Designer & Art Director

Arduino
Arduino

Directed brand identity projects and campaign development. Took the lead on high-visibility launches like UNO R4, Nano RP2040, and Arduino Pro. Defined visual language, collaborated with stakeholders, and pushed for consistency and impact across media.

Directed brand identity projects and campaign development. Took the lead on high-visibility launches like UNO R4, Nano RP2040, and Arduino Pro. Defined visual language, collaborated with stakeholders, and pushed for consistency and impact across media.

2014 - 2018
2014 - 2018

Visual Designer

Visual Designer

Arduino
Arduino

Designed across print, digital, and packaging. Contributed to early branding efforts, product collateral, and event visuals. Began building the internal illustration and motion language while supporting the marketing and education teams.

Designed across print, digital, and packaging. Contributed to early branding efforts, product collateral, and event visuals. Began building the internal illustration and motion language while supporting the marketing and education teams.

2013 - 2015
2013 - 2015

Graphic Designer & Community Manager

Graphic Designer & Community Manager

Fablab Torino
Fablab Torino

Worked at the intersection of hands-on making and design. Contributed to the visual identity of Fablab Torino and developed a deep understanding of community-driven, experimental design.

Worked at the intersection of hands-on making and design. Contributed to the visual identity of Fablab Torino and developed a deep understanding of community-driven, experimental design.

Care to have a chat?

Get in touch on LinkedIn, Drop an email,
or download my resumé

Care to have a chat?

Get in touch on LinkedIn,
Drop an email,
or download my resumé

Care to have a chat?

Get in touch on LinkedIn, Drop an email,
or download my resumé