Fab is a
Creative director
& brand strategist
Fab is a
Creative
director
& brand
strategist
Hi, I'm Fabrizio, and I currently cover the role of Visual Design Team Lead and Art Director at Arduino, where I focus on brand systems, visual storytelling, and the intersection of brand strategy and design direction. I'm drawn to companies that champion thoughtful branding, clarity in communication, and a sense of creative integrity.
I like working where structure meets a bit of rebellion, and where there’s room for systems to breathe and brands to feel human. That’s the mindset I bring when building or reshaping identities.
With over 12 years of experience in the design field, I’ve worked across branding, illustration, motion, and campaign direction shaping visual identities and stories that last.
Partnered With
Hi, I'm Fabrizio, and I currently cover the role of Visual Design Team Lead and Art Director at Arduino, where I focus on brand systems, visual storytelling, and the intersection of brand strategy and design direction. I'm drawn to companies that champion thoughtful branding, clarity in communication, and a sense of creative integrity.
I like working where structure meets a bit of rebellion, and where there’s room for systems to breathe and brands to feel human. That’s the mindset I bring when building or reshaping identities.
With over 12 years of experience in the design field, I’ve worked across branding, illustration, motion, and campaign direction shaping visual identities and stories that last.
Partnered With
Hi, I'm Fabrizio, and I currently cover the role of Visual Design Team Lead and Art Director at Arduino, where I focus on brand systems, visual storytelling, and the intersection of brand strategy and design direction. I'm drawn to companies that champion thoughtful branding, clarity in communication, and a sense of creative integrity.
I like working where structure meets a bit of rebellion, and where there’s room for systems to breathe and brands to feel human. That’s the mindset I bring when building or reshaping identities.
With over 12 years of experience in the design field, I’ve worked across branding, illustration, motion, and campaign direction shaping visual identities and stories that last.
Partnered With
What I bring to the table
Skills and Expertise
Skills and Expertise
1
1
1
Brand
Leadership
Brand
Leadership
Brand
Leadership
Shaping vision and guiding teams to turn strategy into standout creative work.
Shaping vision and guiding teams to turn strategy into standout creative work.
Shaping vision and guiding teams to turn strategy into standout creative work.
Directed the visuals of global launches and campaigns for Arduino
Mentored and scaled Arduino’s design team into a collaborative unit
Mentor junior designers as a side activity at ADP List
2
2
2
Design
Systems
Design
Systems
Design
Systems
Building flexible visual frameworks that bring consistency—and character—to every brand touchpoint.
Building flexible visual frameworks that bring consistency—and character—to every brand touchpoint.
Building flexible visual frameworks that bring consistency—and character—to every brand touchpoint.
Refined brand identities for Arduino, HP®, and Museo Innovazione Olivetti.
Built guidelines and sub-brands that scale with ease.
3
3
3
Storytelling
Storytelling
Storytelling
Crafting narratives through visuals, motion, and campaigns that connect emotionally and stick.
Crafting narratives through visuals, motion, and campaigns that connect emotionally and stick.
Crafting narratives through visuals, motion, and campaigns that connect emotionally and stick.
Designed visuals and motion that brought campaigns and merch to life
Shaped launch narratives that blended tech specs with human stories
4
4
4
Execution
Execution
Execution
Turning ideas into impact with cross-functional collaboration and well-crafted, on-brand assets.
Turning ideas into impact with cross-functional collaboration and well-crafted, on-brand assets.
Turning ideas into impact with cross-functional collaboration and well-crafted, on-brand assets.
Partnered with engineers, PMs, and marketers to deliver fast-paced projects
Launched products with visuals that inspired, from slides to ads and social
Skilled across tools like Figma, Framer, Adobe CC, and Notion
What past colleagues and mentors say
Feedback from past collaborations
Fabrizio is skilled far beyond the average... passionate, humble, and inquisitive. A pleasure to work with.
Gianluca Varisco
Cyber Security Expert
Google Cloud
He listens, reacts, collaborates, and delivers design work with great craft and care.
Laura Balboa
Product Delivery Manager, Radio Producer and ResearcherProduct
Arduino
His insight into user experience is always grounded in logic and creativity.
Yu Hu
Founder
Teach Torch
Fabrizio is a talented, experienced and passionate art director. I had many chances to work with him on very different projects and I've always felt blessed and secure by collaborating with him.
Anna Viganò
Chief Marketing Officer
Bazr Spa
Fabrizio’s art direction shaped Arduino’s most successful launches, blending strategy and creativity with a kind, collaborative leadership style.
Alessandro Ranellucci
Slic3r 3D Founder, Speaker, CTO, Head of Product
Formerly Arduino
Fabrizio is both ambitious and approachable. He always makes you feel prioritized, even when juggling a full plate.
Sara Therner
Digital Brand Consultant & Business Developer
Zacco
What past colleagues and mentors say
Feedback from past collaborations
Fabrizio is skilled far beyond the average... passionate, humble, and inquisitive. A pleasure to work with.
Gianluca Varisco
Cyber Security Expert
Google Cloud
He listens, reacts, collaborates, and delivers design work with great craft and care.
Laura Balboa
Product Delivery Manager, Radio Producer and ResearcherProduct
Arduino
His insight into user experience is always grounded in logic and creativity.
Yu Hu
Founder
Teach Torch
Fabrizio is a talented, experienced and passionate art director. I had many chances to work with him on very different projects and I've always felt blessed and secure by collaborating with him.
Anna Viganò
Chief Marketing Officer
Bazr Spa
Fabrizio’s art direction shaped Arduino’s most successful launches, blending strategy and creativity with a kind, collaborative leadership style.
Alessandro Ranellucci
Slic3r 3D Founder, Speaker, CTO, Head of Product
Formerly Arduino
Fabrizio is both ambitious and approachable. He always makes you feel prioritized, even when juggling a full plate.
Sara Therner
Digital Brand Consultant & Business Developer
Zacco
What past colleagues and mentors say
Feedback from past collaborations
Fabrizio is skilled far beyond the average... passionate, humble, and inquisitive. A pleasure to work with.
Gianluca Varisco
Cyber Security Expert
Google Cloud
He listens, reacts, collaborates, and delivers design work with great craft and care.
Laura Balboa
Product Delivery Manager, Radio Producer and ResearcherProduct
Arduino
His insight into user experience is always grounded in logic and creativity.
Yu Hu
Founder
Teach Torch
Fabrizio is a talented, experienced and passionate art director. I had many chances to work with him on very different projects and I've always felt blessed and secure by collaborating with him.
Anna Viganò
Chief Marketing Officer
Bazr Spa
Fabrizio’s art direction shaped Arduino’s most successful launches, blending strategy and creativity with a kind, collaborative leadership style.
Alessandro Ranellucci
Slic3r 3D Founder, Speaker, CTO, Head of Product
Formerly Arduino
Fabrizio is both ambitious and approachable. He always makes you feel prioritized, even when juggling a full plate.
Sara Therner
Digital Brand Consultant & Business Developer
Zacco
Wait…
There's more 👀
Fabrizio pairs vision and discipline with creative stamina—delivering high-quality work that quietly raises the bar for everyone.
Michelle Nebbiolo
Freelance Copywriter & Content Manager
Arduino
Fabrizio blends strong style with sharp execution—and even delivered the rebrand we’d been dreaming of.
Marco Cassino
President
Fablab Torino
Fabrizio is fast, humble, and endlessly creative—his packaging work taught me how design can be both beautiful and intuitive.
Luca Cipriani
VP of Engineering
Jimbdo
Wait…
There's more 👀
Fabrizio pairs vision and discipline with creative stamina—delivering high-quality work that quietly raises the bar for everyone.
Michelle Nebbiolo
Freelance Copywriter & Content Manager
Arduino
Fabrizio blends strong style with sharp execution—and even delivered the rebrand we’d been dreaming of.
Marco Cassino
President
Fablab Torino
Fabrizio is fast, humble, and endlessly creative—his packaging work taught me how design can be both beautiful and intuitive.
Luca Cipriani
VP of Engineering
Jimbdo
Wait…
There's more 👀
Fabrizio pairs vision and discipline with creative stamina—delivering high-quality work that quietly raises the bar for everyone.
Michelle Nebbiolo
Freelance Copywriter & Content Manager
Arduino
Fabrizio blends strong style with sharp execution—and even delivered the rebrand we’d been dreaming of.
Marco Cassino
President
Fablab Torino
Fabrizio is fast, humble, and endlessly creative—his packaging work taught me how design can be both beautiful and intuitive.
Luca Cipriani
VP of Engineering
Jimbdo
Experience
Resumé
2022 - Present
2022 - Present
Visual Design Team Lead & Art Director
Visual Design Team Lead & Art Director
Arduino
Arduino
Currently leading the visual design team, overseeing branding, campaign strategy, and creative direction across product, marketing, and corporate initiatives. Mentoring designers and aligning visual output with brand evolution.
Currently leading the visual design team, overseeing branding, campaign strategy, and creative direction across product, marketing, and corporate initiatives. Mentoring designers and aligning visual output with brand evolution.
2018 - 2022
2018 - 2022
Senior Visual Designer & Art Director
Senior Visual Designer & Art Director
Arduino
Arduino
Directed brand identity projects and campaign development. Took the lead on high-visibility launches like UNO R4, Nano RP2040, and Arduino Pro. Defined visual language, collaborated with stakeholders, and pushed for consistency and impact across media.
Directed brand identity projects and campaign development. Took the lead on high-visibility launches like UNO R4, Nano RP2040, and Arduino Pro. Defined visual language, collaborated with stakeholders, and pushed for consistency and impact across media.
2014 - 2018
2014 - 2018
Visual Designer
Visual Designer
Arduino
Arduino
Designed across print, digital, and packaging. Contributed to early branding efforts, product collateral, and event visuals. Began building the internal illustration and motion language while supporting the marketing and education teams.
Designed across print, digital, and packaging. Contributed to early branding efforts, product collateral, and event visuals. Began building the internal illustration and motion language while supporting the marketing and education teams.
2013 - 2015
2013 - 2015
Graphic Designer & Community Manager
Graphic Designer & Community Manager
Fablab Torino
Fablab Torino
Worked at the intersection of hands-on making and design. Contributed to the visual identity of Fablab Torino and developed a deep understanding of community-driven, experimental design.
Worked at the intersection of hands-on making and design. Contributed to the visual identity of Fablab Torino and developed a deep understanding of community-driven, experimental design.
